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Marketing has become a two-way conversation in the era of Social Media.

In today’s world companies should start listening to its customers and prospects are saying about their Brands carefully and React in an appropriate manner.  This will enable a business to attract more...

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‘Listening’ is more than Social Media Monitoring

In today’s market there are many tools that claim to be designed for Social Media Monitoring.  However most of them are immature or cover only a part of the spectrum.  Many were derived from Campaign...

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Business success by retaining customers – Simple rules that make customers happy

Business both big and small, realize the wealth of wisdom enshrined in Mahatma Gandhi’s words. From BPO companies to retail outlets catering to local customers, organizations concentrate on hiring...

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Creating a Customer for Life

Arnold had just forgotten his Amex credit card in the hotel he checked out in the evening. He has a flight to board early morning and the hotel is 2 hrs away from where he is staying. He calls up the...

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Why BrandReact is different

BrandReact was designed not just to monitor the Social Media space, but to monitor the entire Web and to make sure that your company can React to everything that is said about them in an appropriate...

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Evernote is Listening…

The CEO of Evernote Phil Libin, made some interesting remarks in an interview on Mashable: “Most of our roadmap comes from [social media] discussion,” says Libin, on the company’s approach to...

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